DIGITAL MARKETING + CONTENT FOR THE HOSPITALITY AND TOURISM INDUSTRY
At Social Scramble we offer digital marketing services and creative content creation for the food and beverage industry in Melbourne. We have a dedicated team of restaurant marketers, hospitality photographers and industry creatives at the ready to bring your venue to life online.
From people who know and love all things food and drink, we are digital marketers born out the hospitality industry that share the same the same passion.
TAKE A LOOK AT OUR WORK WITH THESE AMAZING VENUES
We love working with some of the best restaurants, bars and cafes across Melbourne in creating a digital experience for their customers! From websites to paid advertising our packages cover everything your venue needs to succeed online.
INFLUENTIAL & AFFORDABLE DIGITAL MARKETING FOR RESTAURANTS, BARS, CAFES AND MORE.
To create content that shares the experience of your brand to influence customer behavior and increase profit to drive business growth.
WHAT WE DO
Digital Marketing
Digital marketing is a must for brands and venues alike to reach and engage with new customers and then speak directly to them. Having a structured strategy for your digital channels is extremely beneficial for your business growth and customer retention. Our specialised restaurant marketers test, review, and optimise our strategies to ensure your audience is constantly improving, staying engaged and we are achieving the best results.
Social Media Advertising
Advertising through social media channels is still the most powerful form of advertising today to drive traffic, increase sales and boost your brand awareness. Through our proven advertising strategies, we are able to expose your restaurant to as many people as possible and then use retargeting to bring them off socials and back to your website to book or view a menu.
Website Design
Your website should be an information hub and a direct source for potential customers to find you. Our team specialises in designing and building beautiful website that create customer journeys to increase restaurant bookings, functions enquiries and so much more. Check out some of our website designs here.
Photography
So much hard work goes into every plate of food, cocktail and venue fit out so why not have imagery to showcase that? Our food and beverage photographers specialise in hospitality photography using high end equipment and lighting to capture the feeling of what is like to experience your venue. We plan and conceptualise a creative brief that matches your venue to ensure that the images reflect your brand whole heartedly.
Videography
Motion and the moving image are a huge part of the digital world and one the most effective ways of showcasing your venues experience or conveying a message. With most social media platforms now turning to video as their main source of content it is critical to have a great video strategy in place for your business. We work with some of Melbourne’s best videographers to conceptualise, plan, shoot & execute high quality video content for your marketing channels.
Email & SMS Marketing
Email marketing is the most effective way for restaurants to communicate directly with your consumers about upcoming events, changes to the menu, promotions and even for receiving feedback and reviews. Partnered with Impact Data, we connect your bookings systems, online ordering and even WIFI to collect your customer data and provide a full rounded communication experience for the guest. We automate everything from “Thank you for dining” and “We would love to hear about your experience” emails to monthly newsletters and promotional campaigns.
DIGITAL MARKETING PACKAGES
HOSPITALITY VENUES
We've created digital marketing packages tailored to cater to various stages of your venue's growth. Our aim is to help you maximise the returns on your marketing investments. With our packages, you can build a strong online presence, increase visibility, and drive more traffic to your venue.
THE BASICS
Service Fee: $1650 p/m + GST
We cover the essentials to providing your venue with a solid foundation to succeed online.
Small Design/refresh website on Squarespace
+ $300 per year hosting fee
Organic Socials (Facebook, Instagram)
13 image + 1 video per month
Paid Social (Facebook, Instagram)
2 Engagement ads + 1 retarget set
$300 per month ad spend
Quarterly 2hr photoshoot
+$450 for additional 2hr photoshoot
1 EDM newsletter per month
Monthly social media analytics report
GROWTH
Service Fee: $2400 p/m + GST
Start creating customer journeys, track your progress, and make some noise online with increased visibility.
Medium Design/refresh website on Squarespace
SEO optimisation
+ $300 per year hosting fee
GMB + Maps SEO
Organic Socials (Facebook, Instagram)
18 images + 2 videos per month
Content pillars + grid design
Paid Social (Facebook, Instagram)
2 Engagement ads
1 Monthly campaign
1 Retarget ad set
$500 per month ad spend
1 Bi-monthly 2hr shoot
+$450 for additional 2hr photoshoot
2 EDM newsletter per month
Customer retention automation
Quarterly 1hr online meeting
Quarterly report
SIGNATURE
Service Fee: $3290 p/m + GST
Regular professional advice, detailed strategies, and comprehensive reporting to boost your marketing confidence and lead your venue to increased profits.
Quarterly 1hr digital coaching session
Initial profit review session + six month review
Quarterly marketing strategy
+ insights & recommendations
Total Design/refresh website on Squarespace
Blog content
SEO optimisation
+ $300 per year hosting fee
GMB + Maps SEO
Organic Socials (Facebook, Instagram & TikTok)
18 images + 4 videos per month
Content pillars + grid design
Instagram growth strategy
Paid Social (Facebook, Instagram, TikTok & Google)
Senior marketer advertising strategy
Quarterly campaign structure
Custom audiences & retargeting
$800 minimum per month ad spend
1 Bi-monthly 3hr shoot
+$450 for additional 2hr photoshoot
2 EDM newsletters per month
New customer automation
Customer retention automation
Database growth strategy
Monthly 1 hr online meeting
Digital reporting software
Quarterly report
Jamie Alexander
Director
Interested in learning more about how our packages can help your venue drive bookings and increase sales? Get in touch today to organise a face to face with me and to discuss further!
